WA SBDC Training: Ecommerce 101
11:00 AM - 12:30 PM (PST)
1/12/2023 11:00 AM (PST)
No Fee
Washington SBDC Training
Online Meeting (Live)
eCommerce, Marketing/Sales
In this webinar, we’ll talk through what you need to get together, prepare, and decide, in order to build a successful ecom operation. We’ll talk about the potential platforms that you might use to build and/or host your ecom site, and help you understand the costs and the pros and cons of each platform.
We’ll cover selecting what products or services to offer online, how to name them, and how to put your best foot forward in the online selling game via product and lifestyle photos, videos, and product descriptions. We’ll talk through merchant processing options, shipping, pickup, sales tax, and order fulfillment.
Finally, we’ll cover some basics of optimizing your site for search engines, across all platforms, to support your new or existing ecommerce operation. We’ll show you an example marketing funnel system, and provide you with a list of types of business software and apps that you might consider using, to support your ecom operation.
There will be dedicated time for questions and answers, so you can see how to apply what you’ve learned to setting up or improving your own ecommerce operation.
The presenter, Liz Jamieson, is a Washington Small Business Development Center Certified Business Advisor. Liz owned her own website design and development firm and has extensive experience coaching entrepreneurs in marketing, online marketing, business planning, loan packaging, HR, and leadership. See more about Liz at wsbdc.org/ellensburg/ . This training is offered as part of the partnership between the Washington Small Business Development Centers and the Kittitas County Chamber of Commerce .
A Zoom link for the webinar will be sent prior to the event to those who register.
Our Zoom security protocols require each participant have a Zoom account and be signed into their account from their computer or mobile device. https://zoom.us/
Funded in part through a cooperative agreement with the U.S. Small Business Administration
Registration Policies for Workshops:
Registration and Fees (IF ANY): Payment of seminar fees may be made by check or money order. No credit card information can be accepted by email, fax, over the phone or at the event. Payment must be received to guarantee your space in an event.
Refund Policy: If you wish to request a refund, please contact the conference organizer listed above. Refunds of 90% can be issued if canceled at least 5 days in advance. You may also elect to send a substitute in your place. If the event is canceled, all fees will be returned.
Photographs: Photos taken during training may be used by SBDC for promotional purposes. Please inform the SBDC personnel onsite OR email training@wsbdc.org with the class information to request photos that include you not be publicized.
Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.
Date and Time
Thursday Jan 12, 2023
11:00 AM - 12:30 PM PST
Location
Visit the link to register: https://wsbdc.ecenterdirect.com/events/99272006
